E-News & Blogs
Deliver Targeted, Relevant Content to Build Relationships and Grow Sales
Scott Ramminger has conceived, written, and produced scores of e-newsletters and blogs for a variety of companies and organizations. We can help you either make your current efforts more effective, strategize and execute something from the ground up, or simply deliver great content.
E-newsletters and blogs can be an important part of a marketing strategy that grows your brand, helps you find new customers, keeps existing customers informed, highlights new offerings, and bolsters relationships. They are relatively inexpensive, and can help serve as a steady reminder about your company or organization. Blogs typically address a single subject. E-newsletters can address multiple topics.
Newsletters and blogs not only deliver information, they increase your business's credibility and authority. Both can lead customers and potential customers to rely on your company as a source of knowledge, products, and services. They can be used to “show not tell” customers about just what your products and services can do to benefit them.
And, while it may not always be practical to customize printed newsletters to the needs of specific customer or member groups, that’s not the case with e-newsletters. The content and the audience can easily be customized. Plus, email marketing platforms have built-in analytics to help assess performance and your customers’ preferences and interests.
Did we mention that it’s the content that matters most? It needs to be relevant and interesting to the audience and written in a compelling manner. And, it doesn’t hurt to be entertaining once in a while. Plus, as the old saying goes, a picture can be worth a thousand words.
Good e-newsletters and blogs will make your business stand out, drive new leads, increase sales, and help drive customers to your website. And, we can help you with that.