E-News & Blogs

Deliver Targeted, Relevant Content to Build Relationships and Grow Sales

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Scott Ramminger has conceived, written, and produced scores of e-newsletters and blogs for a variety of companies and organizations. We can help you either make your current efforts more effective, strategize and execute something from the ground up, or simply deliver great content.

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E-newsletters and blogs can be an important part of a marketing strategy that grows your brand, helps you find new customers, keeps existing customers informed, highlights new offerings, and bolsters relationships. They are relatively inexpensive, and can help serve as a steady reminder about your company or organization. Blogs typically address a single subject. E-newsletters can address multiple topics.

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Newsletters and blogs not only deliver information, they increase your business's credibility and authority. Both can lead customers and potential customers to rely on your company as a source of knowledge, products, and services. They can be used to “show not tell” customers about just what your products and services can do to benefit them.

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And, while it may not always be practical to customize printed newsletters to the needs of specific customer or member groups, that’s not the case with e-newsletters. The content and the audience can easily be customized. Plus, email marketing platforms have built-in analytics to help assess performance and your customers’ preferences and interests.

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Did we mention that it’s the content that matters most? It needs to be relevant and interesting to the audience and written in a compelling manner. And, it doesn’t hurt to be entertaining once in a while. Plus, as the old saying goes, a picture can be worth a thousand words.

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Good e-newsletters and blogs will make your business stand out, drive new leads, increase sales, and help drive customers to your website. And, we can help you with that.